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Тест №3

Задание № 1  состоит из 8 пунктов. Заполните пропуски, вставив предложенные слова в скобках.

Задание №2 состоит из 12 пунктов. Переведите предложения на английский язык и дополните их, где стоит многоточие.

Задание №3 состоит из 6 пунктов. Дайте английские эквиваленты русских слов и словосочетаний.

Задание №4  состоит из 9 пунктов. Переведите предложения с русского на английский язык.

Задание №5 состоит из 15 пунктов. См. задание №3.

Задание №6 состоит из 7 пунктов. См. задание №1.

Задание №7 состоит из 10 пунктов. См. задание №4.

Задание №8 состоит из 12 пунктов. Сопоставьте английские и русские выражения, данные в левой и правой части.



Тест №3

Задание №1

1. What infuriates me most of all is speaking to an indifferent secretary.

2.  There is some difference between personal contact and communication by phone. Moreover, the latter can be much more difficult.

3.  The management of a recruiting agency takes steps to train the staff telephone conversation. The need for greeting from the company extends to every secretary and to organizations of all levels. There are reasons for a person's misbehavior on the phone. They are most probably three. I can lose nerve if someone makes me wait and doesn’t speak politely. The last reason is being connected (with voicemail. In my view these are the most common irritating things.

5. For the last years mobile telephone usage has increased dramatically. Mobile telephones have become an important means of communication.

6. If you are short of time you may make a contract by phone.

7. According to the opinion of interviewees hopes of people that improve living standards are increasing.

8. Making a dental appointment is made only by phone



Задание №2


1. The brand connected with expensive high-quality goods, refers to...

2. Knowledge which consumers have about a brand – it is their...

3. A person who is responsible for planning and management of a brand is...

4. The tendency of a buyer to continue buying the certain goods shows his...

5. "Volvo" – is well-designed, prestigious, safe machine. It is its...

6. Brand with the greatest share in the market is called...

7. .. are ideas and beliefs, which consumers have about a brand.

8. The aim of an advertising campaign is to enhance recognition of a brand so that buyers have learned our production better.

9. "Levies" which has already been recognized more than 100 years and is known all over the world is an example....

10. Use of an a success brand for other type of the goods refers to...

11. A known brand with a long history of lifetime is...

12.  "Suchard" is a brand-lux of the Swiss chocolate.




Задание №3

1. delay the flight because of the weather conditions;

2. to stand in a queue to register one's luggage;

3. to depart on schedule;

4. strike of the flight attendance;

5. flight diversion, caused by weather conditions;

6. flight diversion because of  excessive reservation of tickets..


Задание №4

1. This year the company " Petmol " has launched a new range of dairy products on the market. To draw attention of buyers, it has made an advertising campaign in a place of sale where free-of-charge samples of various dairy production were offered children and adults.


2. Large manufacturers of sportswear and footwear often invite celebrities to support their goods. Such method of advertising causes instant reaction, promotes the goods on the market and increases demand at them.


3. There are different means of advertisement distribution. Companies can use TV, radio, newspapers, directories and public transport.


 4. When it is necessary to capture a wide target audience, advertisers send out advertising materials, such as leaflets, brochures in which the helpful information of the goods and services contains.


5. The most effective means is oral advertising when we learn about  new goods and services from our friends and colleagues.


6. I think, that colourful, glaring packing and a new slogan for our confectionery products will like buyers, and TV advertising will convince them to buy our goods, as they of better quality, than the goods of competitors.


 7. Before to launch new goods on the market, it is necessary to make marketing research and to define target consumer.


8. Some known companies, such as "Benetton" "Lacosta", used inadmissible methods of advertising to promote the goods on the market. Bright advertising of these companies' goods, printed in press and placed on huge boards, were not only shocking, but also offensive.


9. We have decided to use posters for giving wide publicity to hockey competitions.



Задание №5

1. family status;

2. blood group;

3. handwriting;

4. appearance;

5. age;

6. sex;

7. experience;

8. acquaintanceship;

9. qualification;

10. reference;

11. mind;

12. character;

13. horoscope sign;

14. past medical history;

15. background / biographical data.


Задание №6


1. At 2.35 pm, flight 767 according to the timetable was ready to leave for Ibiza.

2. All the passengers of economy class were aboard, waiting for a takeoff in pretty space-limited environment and dreaming of soon hotel accommodation.

3. At 6.10 pm the aircraft was still on the takeoff runway.

4. Two Business Class passengers hadn't boarded. If people check in but don't board all the luggage must be unloaded.

4.  The air stewards showed out annoying and displeased passengers of the plane and made them to identify their luggage.

5.  At the end there were two pieces of luggage left. The situation was about to cause conflicts.

6.  Just then, both missing Business Class passengers appeared. Sitting in the far away they misunderstood the announcement of flights and thought that their flight was delayed.




Задание №7


1. If the firm does not invest in researches, the firm production will become outdate quickly.

2. If we improve quality of the goods, we will increase sales.

3. I agree to work 7 days  a week if I am paid 3 times more for days off.

4. We will be agree to sign a new contract only  if you increase our salary by 5 %.

5. You will not be let in restaurant if you don’t be in a suit and a tie.

6. We will stop the meeting if there is nothing to discuss.

7. If you make the order now, you will receive a free-of-charge gift.

8. This method will yield good results if only we have qualified workers.

9. They should change range of the goods if they want to be competitive.

10.  If we enter the Indian market our turnover will increase considerably.




Задание №8


sole trader C


акционерное общество (с ограниченной ответственностью)


caring attitude F


открытое акционерное общество


limited company, corporation A


индивидуальное частное предприятие


private limited company



товарищество с ограниченной ответственностью


public limited company



товарищество с неограниченной ответственностью


unlimited partnership E


внимательное, заботливое отношение


limited partnership D


закрытое акционерное общество


unlimited liability for business debts K


продавать личное имущество


shareholder/ hold shares



выбирать правление, совет директоров


elect the Board of Directors I


фондовая  биржа


stock exchange J


неограниченная финансовая ответственность, финансовые обязательства за долги


sell personal assets H


акционер / держатель акций



Тест №6

Задание №1 состоит из 8 пунктов. Соедините левую и правую части предложений, образовав единое смысловое высказывание.

Задание №2 состоит из 12 пунктов. Соотнесите слова/словосочетания на английском и русском языке.

Задание №3 состоит из 7 пунктов. Переведите предложения с русского на английский язык.

Задание №4 состоит из 9 пунктов. Переведите предложения с английского на русский язык.

Задание №5 состоит из 15 пунктов. Раскрыв скобки, поставьте глагол в нужную форму.

Задание №6 состоит из 5 пунктов. Переведите текст с русского на английский язык.

Задание №7 состоит из 6 пунктов. Заполните пропуски, вставив предложенные слова в скобках.

Задание №8 состоит из 8 пунктов. См. задание №3.


Тест №6

Задание № 1


I'm just phoning D


So that I could look them up in my diary


When spelling something on the telephone G


If a particular person is out


Being in a great hurry of making an excuse F


Must be friendly and polite


I always make notes of my appointments A


To make sure about an appointment date


I'm really sorry about H


Is checking an appointment with sales manager and having his name


The reason I'm calling E


He nearly forgot to give his name


A caller may leave a message B


One should make pauses/pause between pronounced letters or numbers


Intonation on the telephone C


Wasting your time and your waiting for too long


Задание №2


marketing orientation G




customer oriented D


продвижение товара


brand manager E


потребности покупателя


product range L


ориентированный на покупателя


promoting the product B




sales outlet H


менеджер товара


sales department J


маркетинговая ориентация


Advertising A


торговая точка


marketing mix K


исследования и разработки


product manager F


отдел продаж


customer needs C


маркетинг-микс (основные элементы маркетинга)


research and development I


товарный ряд


Задание №3

1. put me through, please, with Mr. Black;

2. appoint me more convenient time;

3. set the meeting forward at 12.00;

4.  say to him to call me back;

5. I'm afraid, that something has happened;

6. leave the message on the answering machine;

7. his line is engaged all the time.


Задание №4

1. The Harley-Davidson Motor Company has produced its famous motorcycles since 1903.

Автомобильная компания Харли Дэвидсон производит свои известные мотоциклы с 1903 года.


2.  Our company is carrying out market research next week to determine what customers want.

Наша компания на следующей недели планирует провести маркетинговые исследования для того, чтобы определить потребности покупателей.


3.  Professional people over the age of 30 are the most likely to make up the target market.

Вероятнее всего, что целевым рынком являются квалифицированные специалисты в возрасте за 30.


4.  Today Ericsson, the global leader in mobile telephone, is designing accessories to help you get the best out of your phone.

В настоящее время компания Эрикссон, мировой лидер в производстве мобильных телефонов, производит аксессуары для того, чтобы помочь выбрать лучшее для вашего телефона.


5.  This company is supplying the state-of-the-art technology and quality systems to customers in more than 130 countries.

Эта компания поставляет системы, обладающие современными технологиями и высоким качеством, в более чем 130 стран.


6.  Our company damaged its reputation when two major clients changed to rival agencies.

Наша компания потеряла свою репутацию, после того, как два крупных заказчика ушли к конкурирующим компаниям.


8.  A well-known up-market manufacturer produces a unisex perfume, with biodegradable packaging.

Хорошо известный производитель элитной продукции выпускает духи унисекс в биоразлагающейся упаковке.


9.  Famous architects are designing arty bus shelters and kiosks with backlit displays.

Известные проектировщики разрабатывают автобусы, навесы и киоски с дисплеем с задней подсветкой экрана.


10.  This sort of innovation will attract a new class of advertisers.

Такой вид инноваций привлечет новый класс рекламодателей.


Задание №5

Western employees in Japanese companies complained that they had given only vague hints of what they had supposed to do.

There are many reasons that motivate career change, but whatever your reasons may be, consider this: one third of your life is spent in the workplace.

A recent market study, which has been conducted by Kelly Services in Russia, has conducted that the strongest demand for recruitment services (9) has begun from the fast-moving consumer-goods sector, which accounts for 26 percent of all recruitment orders.

If your employees are involved and feel good about their work then you will win half the battle and you will be well on the road to improve the productivity and the performance.

The decisions of choosing the candidates are influenced by the fact that interviewers seek candidates similar to themselves.


Задание №6


1. Now in Europe there are very few barriers to trade, and free trade, open borders and reduction of the governmental regulation of trade has become standard.

2. Nevertheless, many other countries pursue a policy of protectionism to protect or develop strategically important and not strong young industries.

3. For this purpose they enter quotas on import, raise the import customs duties and impose other restrictions that prevent import goods possessing comparative advantage from winning a greater share of the market.

4. However in the whole in Europe there is a trend for liberalization of trade and development of the single market.

5. Some countries form trade unions.




Задание №7

1. The bar of chocolate wrapped in foil has been thoroughly tested in the focus group and special attention was paid to its package.

2. We hope that our experience will help our clients and partners estimate efficiency of our new product.

3. I’m going to be talking this morning about a new bar of chocolate of the best quality, which we are planning to launch in two months’ time.

4. I have divided my presentation into three parts. I'll start with the reasons why we are launching our production, then come to a description of the product itself, and finally, I am going to outline our future plans for the product.  I’ll be glad to answer any questions at the end of my talk.

5.  The difference in price between the best quality brand cigarettes and budget rivals in America had become huge during the 1980s: a packet of Marlboro or Camel might cost 80 per cent more than a budget variety.

6.  They organized a focus-group for each segment; team members spend waking hours with people from each segment, watch them at home and accompany them on shopping trips to see their buying habits.


 Задание №8


1. The workers that have portable computers can be connected to the external network resources easily.

2. Companies require protection of the information, therefore confidential data collected in portable computers must be coded.

3. A modern approach to business brings more benefit as it is concentrated on increasing of productivity.

4. The defective equipment is found and replaced quickly.

5. Incompetence in legal issues and questions of the taxation can seriously spoil reputation of a firm.

6.  Information technologies have been a big secret in many countries by now.

7. You need to know the password to load system before the beginning of computer work.

8. Annual Oscar Award in American film-industry reveals winners among the best-offered candidates.

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