Benetton – these is a fashion retailer, which offer youth and stylish clothes.
boo.com - it is an internet shop, which sells clothes and shoes.
Gap – one of the most famous fashion retailers in the whole world, in America especially. It sells clothes, which have such qualities as conservatism and novelty, beauty and stylishness, quality and rather inexpensive prices.
H&M – company, that sells clothes and cosmetics in around 1 500 stores around the world. The business concept is "Fashion and quality at the best price". H&M also sells cosmetics under its own brand.
Zara – shops, which sell modern clothes of a rather high quality.
All these are shops, which sell modern, fashionable clothes.
Benetton - 4 boo.com - 5 Gap - 2 H&M - 1 Zara – 3
a. The areas or countries where a product is sold, market (рынок)
b. The total value of the products or service sold during a particular period
of time, turnover (в данном случае товарооборот)
с. The money you gain from selling something after you take away all your costs.
d. The total number of products a company sells in a given period of time, sales (продажи)
e. The amount of money that a department has available to spend, marketing budget (маркетинговый бюджет)
f. The money which is given for a specific purpose, e.g. starting up a business.
a Which verbs from the texts have similar meanings to the words below?
1 produces – generates
2 went into - entered
3 increasing the amount of activity - expanding operations
4 improving - upgrading
5 set up - launched
b Which two expressions in extract 5 tell you a company failed?
1) «went bankrupt» (обанкротился);
2) «the company collapsed» (кампания разрушилась).
с. Which expression tells you that staff lost their jobs?
1) «300 staff were made redundant» (300 сотрудников кампании были сокращены)
· The kind of clothing it sells
· How it differs from its competitors
· The reasons why you think it’s successful.
I’d like to tell you some words about company «GJ». It produces and sells modern clothes for all members of the family. GJ is stylish, convenient, inexpensive clothes for children and adults, clothes for pregnant. These are clothes for school, office, and holydays. You can choose in the catalogue the most fashionable jeans, jackets, shirts, sundresses and many other things
«Gloria Jeans» sell clothes and accessories for girls and the women, developed by the best Italian designer.
«Gee Jay» sell modern convenient clothes for young, vigorous men and boys.
«GJ» differs from its competitors by high level of service, and quite low price. It’s a rather old company. They have a system of discounts. In February, 2007 known singer Dima Bilan became the face of brand Gloria Jeans. I’m not in love with him, but many people are, so the products of this company became more popular. Now Alexa is the face of brand Gloria Jeans.